About Sherilynn “Cheri” Macale: Cheri is a 24-year-old San Francisco transplant and is Identified’s resident “Career Blogging Wizard”. She is perhaps best known for her 10+ year background in Lifestyle Blogging, and most recently for her role with The Next Web as its lead Social Media News Editor (among other professional endeavors). When she’s not rubbing elbows with the tech and gaming saturated community of Silicon Valley, you’ll most likely find her tucked away in her apartment blogging, playing video games, or immersing herself in geek culture. You can follow her on Twitter, subscribe to her on Facebook, circle her on Google+, or shoot her an email with pitches and questions at cheri@identified.com.