If you're not headed to TiEcon this year, you're definitely missing out.

Identified's Co-CEO and Co-Founder, Brendan Wallace, will be speaking at TiEcon 2012's Social Panel from 10AM – 11AM on Saturday, May 19, 2012, where he'll be participating in a roundtable discussion answering the question: "What are the emerging trends and investment opportunities in social?"

A word from TiEcon 2012 about the panel:

"Social is not a pure play opportunity anymore.  It is the underpinning/plumbing of most products (similar to how mobile isnt a “nice to have” for most product development).  A well integrated social features into a product becomes a competitive advantage similar to effective SEO, site speed/latency, etc.

Moreover “social” makes a contribution to the bottom line by decreasing cost of user acquisition via word of mouth (virality) and improved conversion rates.  On the other hand it also improves loyalty via higher retention.  Incumbent consumer industries are especially prime for a massive plumbing overhaul or face disruption.  Social is also creeping into enterprise.   So what are VCs investing in these days? What are entrepreneurs looking to build out?"

Panelists include:

• Josh Elman, principal, Greylock
• Raj Kapoor, Managing Director, Mayfield
• Brendan Wallace, CEO, Identified (hey, that's us!)
• Manu Rekhi, Venture Partner, Inventus Capital Partners

For those of you unsure of what TiEcon actually is, TiEcon is The Indus Entrepreneurs' (TiE) annual two-day event, a gathering which attracts over 4,000+ thought leaders from around the globe who, together, are working to move the needle in high technology, life sciences, and other equally-influential worldwide ventures. Be there!

If you plan on attending, be sure to shoot us a tweet and let us know! Better yet, drop us a comment on our Facebook page, or +1 this post on Google+ — we'd love to hear from you and shake your hand — all that good stuff.

See you there!