Identified

Facebook Photos vs. KFC’s 11 herbs and spices – which one is more secretive?

The breading in the KFC recipe famously contains "11 herbs and spices" but exactly which herbs and spices in what proportions is a mystery: the recipe is held in a safe in the US and only two people have access to it. 

“Probably 10 people in the world intimately understand the privacy calculations involved when you attempt to view a photo on Facebook.” - Justin Mitchell, Facebook Engineer

Okay, KFC clearly wins this round. However, Facebook is not far behind - we can get the sense that its relationship with user privacy is complex and confusing.

Social Facebook vs. Professional Facebook

You’ve seen employees getting fired over risqué photos, status updates, and notes. You’ve heard of companies buying and mining your data – and it’s about as shady as you can imagine. If you’re a college student or alumni, you’ve probably been repeatedly reminded that one wrong move online can damage your reputation. But have you ever heard of anyone being fired for having the wrong person on his or her friend list? Fired for having too many friends?

Your list of Facebook connections is something you’ve carefully maintained for years – you use it to stay connected with the vast majority of your friends, coworkers, and family members, and vice versa. It’s one of the most accurate representations of your real world connections.  

What if you decided to use this network to build a professional identity?

Imagine reaching into the giant sea of photos, videos, wall posts, games, apps on Facebook and only pulling out one thing: your network.

Now you can control the way you want to present yourself professionally. You get a new profile and a scoring system previously only available for use by recruiters. You know exactly how companies are judging your credentials and how you stack up against your competition. You'll get all of this while avoiding privacy issues with Facebook - your social world is completely separated from your professional world.

If you haven't yet, get started building your Identified profile today!

Identified + Facebook's Privacy Policy

When you login into Identified, you’ll need to also connect your account with Facebook. You’ll encounter the Request for Permission box, which might make you a bit uneasy. Let’s break down what types of data you’re opening up and why Identified needs it:

 

"Access my basic information - Includes name, profile picture, gender, networks, user ID, list of friends, and any other information I’ve shared with everyone."

- We use your name to make your profile searchable by recruiters and companies looking for candidates.

- We use your profile picture to make your profile easily identifiable and distinguishable from other users with the same name.

- We use your gender to build demographic data of networks and our user base.

- We use your user ID to know which Facebook profile to parse for data.

- We use your list of friends to see the size and quality of your network.

- We discard any other basic information.

 

"Send me email - Identified may email me directly at ____@____.__."

- We send periodic emails to keep you updated at important moments. You can unsubscribe at any time.

 

"Post to my Wall - Identified may post status messages, notes, photos, and videos to my Wall"

- This option allows you to share your ranking and increase your network through Facebook in order to build up your overall score. It’s totally optional.

- We will never use any tricks or automatically post content anywhere on Facebook (let us know at feedback@identified.com if you feel this ever happened to you).

 

"Access my profile information - Birthday, Education History and Work History"

- We use your education and work history to determine your Education and Work scores.

- We don’t use your birthday.

 

"Access my friends’ information - Birthdays, Education History and Work History"

- We use your friends’ education and work history to determine their Education and Work scores. This helps us determine your network score.

- We don’t use their birthdays either.

 

The Bottom Line:

What we take from Facebook

- Your Educational History

- Your Work History

- Connections in your network

- Your Name

- Your Gender

- Your current profile picture

 

What we don’t take from Facebook

- Photos (except your profile picture, which you can change)

- Videos

- Status updates

- Wall post

- Links

- Relationship status

- Looking for:

- Political views

- Religious views

- Bio

- Favorite quotations

- Likes and interests

- Books

- Movies

- Notes

- Gifts

- Applications

 

As a platform that revolves around maximizing your Facebook network, we’re always anxious about the content on your profile. You don’t want companies digging through your photos and we don’t want companies judging you based on personal content. It’s a lose-lose situation if your privacy is violated.

 

Pssst... we've made some changes.

If you haven't noticed yet, Identified.com has a different look. We've quietly rolled out a complete redesign of the site, including a bunch of new features (e.g. ranking - we'll explain later on).

We're using the input from our early users to rework the site in the coming weeks. So, if you're confused by anything or run into bugs on your profile, please:

• reply to this post
• drop us an email
• tweet @identified (if you're a recruiter, @IDforRecruiters)
• comment on our FB page

Thank you to all of our supporters - we couldn't have made it this far without you!